Meet Aruña Quiroga, the founder and designer behind the beautiful and fresh line, Faburiq. We immediately feel inspired reading the Faburiq story. Behind her meticulously designed pocket squares is a woman of commitment, a woman of strong values and a woman of immaculate talent.
Why did you decide to start your own business? What was life like before starting your own business?
Besides Faburiq, I stay at home with my 2 year-old son, Benicio. Before I had Benicio, I had a humdrum, uninspiring corporate job. The idea of starting my own business began to percolate soon after I became a mother, but I couldn’t quite put together my ideas and passions and turn it into a business and passion at that time.
Faburiq came about accidentally through my travels. My husband and I were in a quaint kimono fabric store in the Ura-Harajuku neighborhood of Tokyo during a trip to Japan. The store housed rows and rows of old but unused and exquisite fabrics. Then, my husband turned to me and said, “Let’s make this into a pocket square!” As I was thinking of how to design those pocket squares for him, everything else started to come together that made sense for a business that was rooted in tradition, history, heirloom and handmade. Faburiq was born. It was really years of me trying to make sense of my life story and incorporating all the places I’ve lived and the rich experiences I had.
When you first decided to start your own business, how did you define what your business would be?
Even before Faburiq was official, I knew and wanted Faburiq to resemble and represent my beliefs, which are; respect for tradition and taking cues from the natural world and authenticity, from the handmade and heirlooms. As a designer, I embrace the locally sourced, handmade, shop-local movement, and wanted to develop a product for those who appreciate those values.
What inspired you to create your brand? Who is your biggest inspiration?
My brand is a simple name I concocted, as I lay awake trying to fall asleep. I draw most of my inspiration from the Japanese way of life but most importantly, their fabrics. Japanese fabrics tell a story of the way their people live, the traditional craftsmanship that went into assembling them and there was always a purpose and functionality to the design.
I draw my biggest inspiration from my late grandmother who made everything from scratch, from the clothes she wore to the food she cooked. She survived the Second World War in a camp and accumulated many life skills from her experience. I can still recall from my younger years, watching her sit for hours at her sewing machine, making all her dresses and clothes for me from traditional fabrics. She barely ever bought clothing from a store. And her clothes lasted a lifetime; she wore them for many, many years.
Can you describe a day at Faburiq? How large is the team?
Everyday is different at Faburiq as I have my son with me and work from home. But, designing every aspect of my accessory line and sourcing my materials occurs everyday. A successful day is when I’ve spent 50% percent of the time I have creating and the other 50% on networking with others in the industry. I am involved in every facet of Faburiq, from website maintenance to brand awareness to packaging and inventory. I have a small and highly skilled team of seamstresses from New England’s local and historical textile industry that make my line of accessories 100% handmade.
Where do you source your materials from?
All my fabrics are sourced from Japan through suppliers that I’ve forged relationships with, and through my travels whenever I’m in Asia. Everything else that goes into a Faburiq accessory whether threading or packaging are made from materials responsibly and sustainably sourced from the United States.
What's your favorite music to listen to when you work?
Being a pianist myself, I gravitate towards jazz and classical when working.
Can you name the biggest lesson you’ve learned in running a business?
Whether it’s money, access to help, or anything else, you probably have more than you think. Follow your creative instinct and think about how you can get creative about finding what you need for yourself and your business.
In your opinion, what are the top three things someone should consider before starting their own business?
Passion or skill + usefulness = success. If you have that convergence, then you have a business. To start a business, you need three things: a product or service, a group of people willing to pay for it, and a way to get paid. Everything else is completely optional. “Good things happen to those who hustle.” – Anaïs Nin
What's next for Faburiq?
I’d like to take Faburiq as far as I can take it while still owning the business and not having the business own me. The goal is not to just make money but to make a cool and authentic business with cool products and customers that understands what Faburiq represents. I want to build a brand that lasts and a long-term place in the world, just like the fabrics I use.
Visit Faburiq online